I saw some purple colour "I'm not a plastic bag", claiming from Anya Hindmarch, is it insincere?

Some say that the purple "I'm not a plastic bag" is called Lavender Trust - Breast Cancer Care Edition, is it unadulterated?

Answers: 

Seems real, not likely to be artificial!
Yes, it is authentic.
Yep its real adjectives right!
Yes its real.